MotorEasy is Intelligent Motoring's D2C or consumer-facing brand. Since launch in 2016, it has grown rapidly, building consumer awareness through television advertising, sponsorship and other above-the-line activities. It now counts some 1-million Digital Garage members.
Launched in 2016, MotorEasy is a one-stop shop, where everyday motorists can access value-driven products and services across their entire vehicle ownership lifecycle. As its slogan states, it provides Everything car done for you.
Core to the MotorEasy offering, is the Digital Garage, which is available as a value-add when buying a product, or for free with limited functionality to everyday site visitors.
Since launch, some 1-million people have set up a digital garage account, with accumulated records on over 1.8million vehicles.
In simple terms, the garage is where MotorEasy members can manage and keep records for all their current and past vehicles, whatever brand or type of car they drive. Its a place access policy documents and workshop records, building a vehicle's service history while receiving reminders on important dates like MOT and Tax renewal.
It also provides an easy way to book or manage a workshop appointment nationwide, as well as purchase a discounted partner and MotorEasy products via its MarketPlace section. For a full list of these services, go to the Partner and MarketPlace Services.
As a platform, it provides a semi-walled garden where members can purchase eleven MotorEasy branded products spanning two broad categories:
- Car protection: warranties, GAP insurance, alloy wheel insurance, cosmetic insurance, tyre insurance, breakdown recovery insurance, battery insurance, temporary car insurance.
- Workshop SMR: servicing, repairs, maintenance (including MOT testing), managed through a network of 10,000 vetted and monitored garage partners.
Data-rich by design
With every every workshop booking or product quoted or purchased, the MotorEasy platform acquires data that informs our CRM, including triggers to our Dialler system that initiate, a follow-up email or Telesales call.
Triggers range from a prompt to replace a tyre, through to an offer to buy an extended warranty, or a reminder that a car finance plan is approaching its end.
MotorEasy Brand Growth
Little more than a year after launch, MotorEasy took the bold step to begin advertising on television. Confident in the quality of its core warranty product, it saw an opportunity to bolster consumer awareness as well as stand apart from its immediate competitor set.
Television advertising kicked-off in January 2017, running almost consistently through to June 2023, through a mixture of 30-second TV spot airtime and a long term sponsorship arrangement with "Driving Entertainment on Dave". Sponsorship on DAVE was also supplemented with similar arrangements on the channels Eden and Gold.
In the 85-months through to January 2024, MotorEasy TV advertising and sponsorship has remained on screen for 60-months. The investment proving instrumental in building prompted and unprompted brand awareness, as well as its overall profile on search engine organic listings.
All our other brands:
Our B2C car ownership and management platform, selling 11 MotorEasy branded protection and workshop products, alongside an extended range of partner solutions.Read more
A digital portal for car retailers to configure and sell warranties to their customers. The platform is currently being extended to allow dealers to engage customers and build margin on an increasing range of aftersales solutions.Read more
An SMR (service, maintenance and repair) and claims management platform that administers end-to-end workshop bookings, according to configured labour rates.Read more
An IM-owned software house that configures and builds aftersales solutions for third parties, including free-standing white label services, as well as blended solutions that integrate with a partners existing product set.Read more