In a world where digital connectivity is transforming our relationship with cars, Intelligent Motoring has the platform and data-driven intelligence to unlock value across the whole vehicle ownership lifecycle.
We make the process of car ownership a breeze, connecting car owners to joined-up motoring solutions through our brands MotorEasy, Warranty Assist, and our Workshop Trading Platform MotorAngel. It's a model that we're extending to a growing list of partner businesses.
With a million customer accounts, our Digital Garage puts us at the heart of the automotive value chain. It's a data-rich window on car owners, the health of their cars and the changing shifts in the automotive landscape. This privileged positioning informs our product mix, underwriting and pricing, whilst guiding our customer communications.
To our end customers, we provide value-centred products that take the stress out of car ownership.
To our business partners, we’re a technology enabler, helping them engage customers and build revenue.
As an operation, we use data and sales expertise to achieve market leading conversions and customer ratings.
What we deliver
We’re a leading provider of automotive aftersales solutions, backed by a technology platform that helps car owners manage every aspect of car ownership.
Collectively, our products cater for virtually every aspect of car ownership – from buying and selling, to servicing and repairing, from protecting with a warranty or insurance, to equipping with parts and accessories.
With every sale, we generate new data that informs our CRM and sales operations. It’s a virtuous cycle that drives business performance and underpins our positive Trustpilot ratings.
Market leading conversions
Comprehensive product suite
Customer centred Platform
Flexible partnership solutions
How we deliver
Our consumer facing brand MotorEasy and our B2B service Warranty Assist, are backed by MotorAngel our workshop trading platform, and Minstersoft or software development arm.
Our portfolio of proprietary and partner-delivered products serve every stage of the car ownership lifecycle. It’s a cradle to grave mix, delivered via our Digital Garage and data-driven CRM, targeting the right offer, to the right customer, at the right time.
Available as a value-add when purchasing a product, or for free with restricted functionality to non-customers. Our Digital Garage account area is a defining part of our customer and partner value proposition.
Workshop Trading Platform
Our workshop trading platform manages a network of 10,000 garages nationwide, prioritising both SMR workshop bookings, as well as processing warranty and insurance claims.
Organisations we support
Retailers, Leasing Companies and Car Dealerships
From car dealers to blue-chip retailers, we’re helping businesses connect with customers throughout their vehicle ownership lifecycle, with solutions that fit seamlessly alongside their existing products.
Finance and Insurance Providers
We help Insurers and Finance companies build revenue and loyalty from their existing customer relationships, while reaching new prospects switching cars and renewing policies every month.
Workshops and Aftercare Providers
As part of our trusted garage network, workshops benefit from business referrals and the opportunity to build profit margin through white label and cobrand products that add value and geographical reach.
Build marketing reach and effectiveness, using our rich-data on car owners and the vehicles they drive. Target mid-term owners and in-market car-buyers, with the right product at the right time.
Intelligent Motoring launched in 2016, initially as MotorEasy, but our history and values stretch back to the 1990s as a pioneer in direct-to-consumer extended car warranties.
Find out how we grew our brands and product range to become a new type of AutoTech business, focused on the car lifecycle management.
Every day our contact centre in Reading handles vehicle repairs nationwide, while our sales operations achieve market-leading conversion rates through data-driven operations.
Find out how our contact centre achieves market leading conversion and positive customer ratings.
We’re used to competing in a market that balances tight margins, while still delivering high levels of customer service. To our partners, there is no compromise, both are essential.
Discover how this system enables us to support partnerships and processes that drive profitable, customer-centric outcomes.
View full suite of Solutions
Find out how multiple industry partners are building revenue and customer loyalty throughout the car buying, owning and selling lifecycle.
People & Careers
We’re proud of our performance-driven culture, and can count many staff members that have been with us from the very beginning.
Meet our senior management team and discover how their deep experience across the digital automotive space has shaped our customer and business relationships.
Our product sales “bake-in” information on vehicle ownership lifecycles, while our workshop activities generate data on vehicle repairs and reliability. It’s a ringside seat on peoples’ relationships with their vehicles.
See how our data gives us near real-time insights on vehicles and their owners.
Embrace green parts to support your fleet sustainability ambitions
Posted on Oct 23, 2023
Duncan McClure Fisher, CEO of Intelligent Motoring discusses the benefits of ‘green parts' for fleets and businessesRead more
EV market and China entry into UK
Posted on Jul 27, 2023
Independent garages and service providers set to challenge the SMR norm as China bolsters the UK EV market, discusses Duncan McClure Fisher, CEO of Intelligent MotoringRead more
Car ownership in the cookie-less future
Posted on Jul 27, 2023
Jim Murray Jones, Intelligent Motoring CMO, looks ahead to the cookie-less future and what it means for car ownership platforms.Read more
The cost and practicalities of charging an EV remain a significant challenge for owners
Posted on Feb 12, 2024
MotorEasy survey of members reveals EV ownership challenges.Read more
MotorEasy to headline the WhatCar? Car of the Year Awards 2024
Posted on Jan 18, 2024
Motoreasy were also the headline sponsor for the 2019, 2022 and 2023 awards, and also partners with What Car? for its annual Reliability Survey.Read more
Wishing you happy motoring in 2024
Posted on Dec 31, 2023
2023 has been yet another busy and successful year for the Intelligent Motoring team. Indeed, today our Intelligent Motoring brands, including MotorEasy, collectively boast nearly 1 million members. That’s a lot of motorists now enjoying the benefits our car ownership solutions bring.Read more