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In a world where digital connectivity is transforming our relationship with cars, Intelligent Motoring has the platform and data-driven intelligence to unlock value across the whole vehicle ownership lifecycle.

We make the process of car ownership a breeze, connecting car owners to joined-up motoring solutions through our brands MotorEasy, Warranty Assist, and our Workshop Trading Platform MotorAngel. It's a model that we're extending to a growing list of partner businesses.

 

With a million customer accounts, our Digital Garage puts us at the heart of the automotive value chain. It's a data-rich window on car owners, the health of their cars and the changing shifts in the automotive landscape. This privileged positioning informs our product mix, underwriting and pricing, whilst guiding our customer communications.

To our end customers, we provide value-centred products that take the stress out of car ownership.

To our business partners, we’re a technology enabler, helping them engage customers and build revenue.

As an operation, we use data and sales expertise to achieve market leading conversions and customer ratings.

What we deliver

We’re a leading provider of automotive aftersales solutions, backed by a technology platform that helps car owners manage every aspect of car ownership.

Collectively, our products cater for virtually every aspect of car ownership – from buying and selling, to servicing and repairing, from protecting with a warranty or insurance, to equipping with parts and accessories.

With every sale, we generate new data that informs our CRM and sales operations. It’s a virtuous cycle that drives business performance and underpins our positive Trustpilot ratings.

Market leading conversions

Market leading conversions

Data-driven CRM

Data-driven CRM

Comprehensive product suite

Comprehensive product suite

Customer centred Platform

Customer centred Platform

Flexible partnership solutions

Flexible partnership solutions

How we deliver

Our Brands

Our Brands

Our consumer facing brand MotorEasy and our B2B service Warranty Assist, are backed by MotorAngel our workshop trading platform, and Minstersoft or software development arm.

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Our Products

Our Products

Our portfolio of proprietary and partner-delivered products serve every stage of the car ownership lifecycle. It’s a cradle to grave mix, delivered via our Digital Garage and data-driven CRM, targeting the right offer, to the right customer, at the right time.

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Digital Garage

Digital Garage

Available as a value-add when purchasing a product, or for free with restricted functionality to non-customers. Our Digital Garage account area is a defining part of our customer and partner value proposition.

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Workshop Trading Platform

Workshop Trading Platform

Our workshop trading platform manages a network of 10,000 garages nationwide, prioritising both SMR workshop bookings, as well as processing warranty and insurance claims.

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Organisations we support

Retailers, Leasing Companies and Car Dealerships

Retailers, Leasing Companies and Car Dealerships

From car dealers to blue-chip retailers, we’re helping businesses connect with customers throughout their vehicle ownership lifecycle, with solutions that fit seamlessly alongside their existing products.

Finance and Insurance Providers

Finance and Insurance Providers

We help Insurers and Finance companies build revenue and loyalty from their existing customer relationships, while reaching new prospects switching cars and renewing policies every month.

Workshops and Aftercare Providers

Workshops and Aftercare Providers

As part of our trusted garage network, workshops benefit from business referrals and the opportunity to build profit margin through white label and cobrand products that add value and geographical reach.

Data-led Marketing

Data-led Marketing

Build marketing reach and effectiveness, using our rich-data on car owners and the vehicles they drive. Target mid-term owners and in-market car-buyers, with the right product at the right time.

Repairs Management

Our History

Intelligent Motoring launched in 2016, initially as MotorEasy, but our history and values stretch back to the 1990s as a pioneer in direct-to-consumer extended car warranties.

Find out how we grew our brands and product range to become a new type of AutoTech business, focused on the car lifecycle management.

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Our Solutions

Contact Centre

Contact Centre

Every day our contact centre in Reading handles vehicle repairs nationwide, while our sales operations achieve market-leading conversion rates through data-driven operations. 

Find out how our contact centre achieves market leading conversion and positive customer ratings.

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Repairs Management

Repairs Management

We’re used to competing in a market that balances tight margins, while still delivering high levels of customer service. To our partners, there is no compromise, both are essential.

Discover how this system enables us to support partnerships and processes that drive profitable, customer-centric outcomes.

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View full suite of Solutions

Our Partnerships

Find out how multiple industry partners are building revenue and customer loyalty throughout the car buying, owning and selling lifecycle.

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Repairs Management
Repairs Management

People & Careers

We’re proud of our performance-driven culture, and can count many staff members that have been with us from the very beginning.

Meet our senior management team and discover how their deep experience across the digital automotive space has shaped our customer and business relationships.

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