Justine Hoadley

GoCompare joins forces with Intelligent Motoring to provide MOT and servicing solutions to build loyalty with mid-term car owners

White labelled MOT Checker set to improve road safety, whilst MOT and service booking tools drive revenue for garages nationwide

Posted on May 22, 2022 by Justine Hoadley

White labelled MOT Checker set to improve road safety, whilst MOT and service booking tools drive revenue for garages nationwide

Reading 23rd May 2022 – Newly formed Intelligent Motoring, the parent company of MotorEasy, Motor Angel, Warranty Assist and Motokiki, has announced its first industry collaboration since launching. Comparison website, GoCompare, has added Intelligent Motoring’s MOT Checker to its website, white-labelled to promote the GoCompare brand, adding value for its customers.

Research by GoCompare Car insurance revealed that as many as one in four people admitted missing their MOT renewal and estimates this equates to nearly eight million on-road vehicles. Recognising a need to arm motorists with convenient tools to make informed ownership decisions and make the UK’s roads safer, GoCompare joined forces with Intelligent Motoring to deliver a solution.

The GoCompare MOT Checker enables drivers to confirm the status of their MOT by simply entering their vehicle’s registration number. Crucially, the tool also gives the option for users to book an MOT through one of Intelligent Motoring’s 10,000 approved garages nationwide.

Ryan Fulthorpe of GoCompare commented, “This latest addition to our comparison service means that we can help support motorists through the full car ownership journey, through one convenient and simple-to-use portal. Although drivers are expected to be responsible for the legal commitments that come with owning a car, many are unaware of what these obligations are. Indeed, our research revealed that almost one in five drivers believe that there is a grace period where they can drive their car, despite the MOT having lapsed.

“Now with our MOT Checker, our customers can make quick and easy time critical decisions and book an MOT, service or repair safe in the knowledge that the garages we promote are fully vetted for quality and value by Intelligent Motoring.”

Duncan McClure Fisher, CEO of Intelligent Motoring added, “This is an exciting partnership that demonstrates the benefits of collaboration for all those involved, GoCompare, its users, Intelligent Motoring and our garage network. We look forward to building on this relationship to further strengthen the GoCompare proposition and bring greater convenience and choice to today’s motorists.”

Focused on unlocking the data, technology and call-centre expertise behind Intelligent Motoring’s four combined brands, the new automotive business is offering its partners the ability to white label any of the aftersales solutions in its portfolio.