Motor mouths! MotorEasy hears from animated characters in new advertising campaign

Animated talking cars front a campaign for the motoring services bran

Posted on Jan 09, 2026

Leading vehicle ownership solution, MotorEasy is thrilled to announce the launch of a new television advertising campaign that will bring the company’s “Everything car, done for you” proposition to life in a bold and engaging new style.

Created in partnership with video production agency, Koala, the campaign is the latest step in MotorEasy’s long-established dedication to maintaining a presence on television screens. MotorEasy’s first TV advertisements were aired in 2004 and from 2017 to 2023, campaigns were run consistently to build brand awareness, with viewers quickly becoming familiar with the catchy content.

This new campaign, with media planning and buying organised by Chase Media, will be run across channels including Sky News, Sky Sports – News, Football and Golf, TNT Sports Channels, Dave, Discovery and ITVX.

It introduces a series of fun, character-led adverts featuring animated talking cars that highlight the brand’s suite of car protection and ownership services, including MotorEasy’s Warranty and GAP Insurance products, while a third provides a comprehensive overview of MotorEasy solutions, designed to simplify car ownership.

The creative campaign uses humour and relatable everyday motoring scenarios to demonstrate how MotorEasy’s products, help drivers stay covered when it matters most. The animated characters speak in a variety of regional UK accents, reflecting the diversity of drivers across the country and reinforcing MotorEasy’s ambition to resonate with today’s motorists.

Duncan McClure Fisher, CEO of Intelligent Motoring, MotorEasy’s parent company, said: “We’re incredibly excited to bring MotorEasy back to TV screens across the UK, having last been seen in 2023. This new campaign reflects not only how far the brand has come, but also our belief that car ownership shouldn’t be complicated or stressful. By using engaging, character-driven storytelling, we can show drivers how MotorEasy’s products and services make motoring easier for everyone, whether they’re dealing with the unexpected or simply trying to enjoy the ride.”

James Rees Creative Director at Koala adds: “MotorEasy already has a brilliant brand, so our goal was simply to amplify that for a TV audience. We wanted visuals that didn't just stand out, but felt full of life. By crafting these 3D characters with real personality and warmth, we were able to tap into those relatable 'slice of life' moments. It takes 'Everything car, done for you' and elevates it into something that creates a genuine connection with the viewer."