Our CRM and telesales dialler system reacts to triggered points of customer engagement, including quote requests and enquiries. It’s a data driven system that enables IM to achieve industry leading sales conversion rates.
The breadth of MotorEasy and partner products enable datapoints to be mapped to a vehicle’s aging profile, cross and upselling to customers at the very point of need. A new car owner is eager to preserve their vehicle’s lifetime value through GAP insurance, or an older vehicle protecting themselves from unexpected repair bills, with a warranty.
Above: schematic showing typical CRM cross-sell approach. The process builds car acquisition, multi-product purchase and actionable information on ownership lifecycles.