IM Connect is our API-driven technology framework that enables partners to embed Intelligent Motoring solutions directly into their own customer journeys. It's a single, flexible service layer for integrating car ownership products, services and lifecycle intelligence, without cost or complexity.
IM Connect is our API-driven technology framework that enables partners to embed Intelligent Motoring solutions directly into their own customer journeys.
It provides a single, flexible service layer to integrate car ownership products, services and lifecycle intelligence — without the cost or complexity of adopting a full platform or front end.
You choose the capabilities.
You own the experience.
We power the delivery.
Build what you need. Scale when you’re ready.
Designed to flex around your business model, IM Connect is modular and composable rather than hard wired or prescriptive.
Partners can:
- Launch a single ownership capability quickly
- Combine services over time
- Deploy a full end-to-end ownership lifecycle
Nothing is mandatory.
Start small, prove value and scale when you are ready.
Seamless integration into your customer journeys
Secure APIs enable direct integration into existing apps, websites and customer portals, allowing partners to stay in full control of user experience, customer journeys, content and messaging.
Behind the scenes, we handle the heavy lifting including:
- Data orchestration
- Rules logic
- Lifecycle intelligence
- Journey triggers
- Communications and reminders
It’s a fully partner-owned experience powered by Intelligent Motoring.
Dual lifecycle orchestration
IM Connect orchestrates both:
- The customer ownership lifecycle (acquisition, onboarding, protection, servicing, repairs, renewals, retention and change of vehicle)
- The vehicle lifecycle (MOT, tax, servicing, mileage, warranty, faults, repairs, recalls and end-of-ownership)
This enables partners to manage long-term customer relationships — not just point-of-sale transactions.
Lifecycle intelligence, communications & reminders
IM Connect continuously monitors vehicle, ownership and policy data to trigger timely, relevant lifecycle journeys, including:
- MOT, tax and servicing reminders
- Warranty and protection renewal journeys
- Recall alerts and booking support
- Repair and claim updates
- Valuation and vehicle change prompts
- End-of-lease and end-of-ownership journeys
These triggers power email, SMS, app notifications and in-journey messaging — keeping customers protected, compliant and supported throughout ownership.
Embedded quote & buy journeys
IM Connect powers fully embedded, partner-branded quote and buy journeys across:
- Warranty and protection
- GAP and add-ons
- Servicing plans
- Tyres and repairs
- Alloy and cosmetic
- End-of-ownership and vehicle transition
All delivered inside partner apps and websites.
Connected ownership capabilities
Through IM Connect, partners can access and combine our core ownership solutions, including:
- Our modular range of car protection products
- Vehicle and ownership data
- MOT, tax and servicing intelligence
- Recall monitoring and alerts
- Digital Garage functionality (API-only or optional UI)
- Embedded quote and buy journeys
- Repair, booking and claims orchestration
- A curated, multi-provider product marketplace
- End-of-ownership and vehicle transition support
Each service works independently but delivers more value when connected through our framework.
Digital Garage — full platform or modular capability
IM Connect includes the option of a fully integrated Digital Garage, which partners can deploy as a complete ownership hub or consume in modular form.
From vehicle profiles and reminders to repair booking and change-of-car journeys, IM Connect gives you complete flexibility.
Flexible branding and design
Because IM Connect is API-driven, delivery is flexible by design.
Partners can choose fully white-label, co-branded or seamless integration alongside their own range of products and services.
Branding and presentation are strategic choices, not technical constraints.
Designed to deliver better customer outcomes
Our framework supports Consumer Duty-positive outcomes by ensuring services are timely, relevant and proportionate.
IM Connect helps manage continuity of cover, reduce unnecessary friction, support recall compliance and build long-term positive customer outcomes across the ownership lifecycle.
Commercial impact
IM Connect is designed to:
- Increase lifetime value per vehicle
- Improve retention and continuity of cover
- Create incremental revenue across ownership
- Strengthen long-term customer relationships
It turns ownership into a connected, monetised lifecycle — not a series of disconnected transactions.
In summary
IM Connect is the ownership intelligence and orchestration framework powering the future of connected car ownership.
You own the customer.
You own the journey.
We power the delivery.